India's smartphone market is growing but Samsung loses ground to China

Concluding updated: Nov 11th, 2019 at 17:thirty UTC+01:00

India's smartphone marketplace is growing, even so Samsung's share of the market is in pass up. According to a recent newspaper published by IDC, Samsung is the but OEM to have lost meaning market share year-on-year since Q3 2018. Xiaomi did too, only not nearly to the aforementioned extent, and it managed to maintain its spot as Republic of india's number one smartphone vendor.

Samsung'south smartphones accounted for 22.six% of India's market a year ago, but now the company is looking at an 18.9% market share. Likewise, the visitor shipped eight.8 million smartphones this year compared to 9.6 million a twelvemonth before.

In contrast, Xiaomi dropped only 0.2% from 27.three% marketplace share last year, only nonetheless shipped 1 one thousand thousand more smartphones this year. Meanwhile, Samsung's other rivals from China including Vivo, Realme, and OPPO have all gained market place share and increased their shipments over the past twelve months.

Samsung is losing ground in Republic of india

Samsung's twelvemonth-on-year smartphone shipments dropped from nine.6 to viii.viii meg, co-ordinate to the IDC report which seems to loosely approve the shipment data shared past Counterpoint Research only a couple of weeks ago. A fairly big chunk of all the smartphones shipped to India over the final year was actually function of the Milky way Thousand serial, equally the visitor reportedly pushed more than 2 million Galaxy M10, M20, and M30 to the market in only a few months of availability.

The visitor is now reportedly planning on launching the next Galaxy Thousand (2020) lineup both online and through partner retail stores in India. This change in strategy could help the company recover, peculiarly given the apparent popularity of the Galaxy One thousand serial in India.

Realme is showing its teeth

Realme is at present the fastest-growing mobile telephone manufacturer in India and it represents a new threat for Samsung. Realme registered an impressive 401.three% year-on-twelvemonth growth rate. The company, which was officially established last year past the ex-VP of OPPO, shipped 1.3 million smartphones by Q3 2018 and a whopping 6.7 million units by Q3 2019.

Realme was merely 0.iv 1000000 smartphones shy from grabbing the third place from VIVO, and 2.1 million shipments away from matching Samsung's effigy, so this threat should probably non exist ignored past the Korean tech giant. Realme bumped its marketplace share upward from 3.one% to xiv.3% yr-on-year.

All in all, Samsung is facing stronger and stronger opposition from Chinese OEMs in Republic of india. The visitor still occupies a decent second place, but its position is threatened and the podium could expect different next year.